Sam Sethy vom vecosys meldet am Freitag Gerüchte über einen Erwerb von Feedburner durch Google für 100 Millionen USD…
Google´s Kassen sind noch lange nicht leer und diese Akquisition wäre für Google zur Integration von Werbeformaten Google AdSense und Doubleclick sicher lohnenswert.

Rumour: Google to buy Feedburner
Published by Sam Sethi May 18th, 2007 in Vecosys.
I have just heard from a VERY trusted source that Google is buying Feedburner in order to get into the rapidly evolving RSS Ad market. The delay in announcing the deal, I am told is solely due to the delay in closing out the DoubleClick deal.

If true this deal makes a lot of sense for both parties. Today many of us predominately read blogs via our RSS readers and thus never actually visit the original blog source and/or see the sites supporting adverts.

So RSS has effectively eliminated the potential value of AdSense and DoubleClick because the majority of people never view them. This is already hurting publishers who rely heavily on the income generated by people watching or clicking on adverts.

Therefore I think it would be a smart move by Google to acquire FeedBurner, simply because Google could then start to serve their own ads (Adsense or DoubleClick) into the RSS stream.

I remember when people first started talking about advertising appearing within RSS feeds and the enormous backlash but slowly over time I have begun to notice more and more RSS feeds appearing in my reader with supporting adverts.

Note: Given the recent false announcements from Engadget about Apple’s iPhone and The New York Post report about Microsoft pursuing an acquisition of Yahoo which were both wrong but both affected the respective companies share prices. I will add a note of caution to this post that although the source is VERY good, it has not been officially confirmed by Google. So watch this [blog] space or check your RSS feed reader for the latest news