Behavioral Targeting in aller Munde… damit werden die Social Networks ohne Frage für Werbetreibende interessant.

Hier aus D – All Things Digital des WSJ:

MySpace – A Place For Behavioral Targeting

Facebook wasn’t the only social networking site to introduce “a new way of advertising” this week. HyperTarget” them using MySpace’s geographic, demographic, and user interest data. Using SelfServe, a fishing tackle dealer might, for example, aim ads at users that MySpace has identified as fly fishermen. The site has created over 100 user interest categories already and hopes to have 300 by the end of the year. “We’re looking at everything people put into their profiles and what their friends are into,” said Michael Barrett, chief revenue officer at Fox Interactive Media, the News Corp. unit that includes MySpace. “Every form of targeting has been trying to get to what that individual is thinking about, passionate about and interested in. It defines the next generation of targeting.”