Das Thema Human Branding, über das ich bereits mehrfach berichtete, ist anscheinend zur Zeit in aller Munde. Nach einem WiWo Artikel nun ein Artikel der MediaPost´s Search Insider nach dem Motto 17 Optimierungstipps für die Optimierung des Suchmaschinen-Reputations-Management.

17 Search Engine Reputation Management Optimization Tips
Posted November 7th, 2007 by Rob Garner

As it is becoming more commonly accepted that Google, Yahoo and MSN are reputation management engines just as much as they are search engines, more folks are seeking information on how to increase positive visibility for a personal or corporate name. Here is a quick list of 17 different ways to optimize for positive visibility for your personal or brand name:

1) Add your profile to LinkedIn, and build a real page with real connections.

2) Create a site with your exact keyword or name domain, and add useful and unique content.

3) Use paid search to enhance your site visibility. The engines give you two basic opportunities for placement — paid and natural. Consider using them both if it will help achieve your end goals. This does not mean that a defensive stance is required in the copy, but it can help increase visibility, if needed.

4) Take inventory of all of your existing sites.

Mehr auf MediaPost´s Search Insider …