Auf MediaPost ist ein interessanter Artikel erschienen, wie man AdNetworks am besten nutzt.
Die Schreibweise klärt gerade Planner/Kunden recht gut auf.
“How To Make Proper Use Of Ad Networks
Many media planners use ad networks, and rightfully so, as they’re a great tool and provide great services — but after some personal research I conducted over the last couple of weeks, I’ve concluded that many planners are using them incorrectly.
There are three primary categories of ad networks. The first: general networks with lots of impressions served over a number of small, medium and in some cases second -tier large sites. These are the usual suspects when putting together a media plan and include such industry staples as Valueclick, Advertising.com and Tribal Fusion.
The second category is behavioral networks: companies that use the same inventory as the general networks, but tend to layer technology for targeting over the top, such as Blue Lithium. (…)“
